Enroute web rebrand

Enroute is a sports apparel brand whose website had fallen behind the look and feel the brand deserved. Working closely with the brand designer, my job was to translate their vision and guidelines into a fully realized web design. The process was about bridging a visual design that defies the rules sometimes, — tight spaces, stretched elements and unconventional layouts — with the web experience that still needs to be friendly and convert. I reworked the layout leaning into a brutalist aesthetic, making sure every design decision stayed true to the brand guidelines we were working with. The result is a cool, more confident site that feels cohesive and functional but still exciting to shop. One that finally does the brand justice.